VRS Dame Nattøj

VRS is a Danish clothing brand exclusively available through Salling Group’s retail chains, such as Bilka and føtex. The brand offers a wide variety of affordable fashion including nightwear, basics, and seasonal collections for men, women, and children.

Originally developed by Dansk Supermarked (now Salling Group), VRS focuses on providing quality everyday wear accessible to the general public. While the brand is designed and managed in Denmark, the actual manufacturing takes place in various countries, primarily in Asia, to maintain competitive pricing.

Salling Group, the ultimate owner, is one of Denmark's largest retail corporations. It is uniquely owned by the Salling Foundations, which ensures that a significant portion of its profits is reinvested into Danish society through various philanthropic grants and cultural supports.