Action Citronella Fragrance Wipes

Action Citronella Fragrance Wipes are a hygiene product designed for outdoor use, typically used to provide a refreshing scent and potentially repel insects using citronella oil. The product is associated with the retail chain Action, a major European discount store brand.

While the brand Action has its roots in the Netherlands, the manufacturing of these specific household and personal care items is often outsourced to China to maintain the low price point characteristic of the retailer. The brand is owned by Action B.V., which is controlled by the British private equity firm 3i Group PLC. This ownership structure ensures a wide distribution network across Europe, including countries like France, Germany, and Belgium, though the fundamental brand identity remains strongly Dutch.