Bret's à l'Ancienne potato chips

Bret's is a prominent French potato chip brand originated in Brittany, specifically in Pontivy. Founded in 1995 by Alain Glon, the brand positions itself as 'Le Chipsier Français', emphasizing its local roots and partnership with Breton potato farmers.

The manufacturing process remains concentrated in France, primarily at the Altho plant in Saint-Gérand. The 'à l'Ancienne' variety is known for its traditional thin cut and the use of French sea salt. The brand remains under the ultimate ownership of the Altho group, which is a family-owned French enterprise, maintaining its independence from large global snack conglomerates and continuing its focus on local agricultural sourcing.