Blue Menu Twice the Fruit Strawberry & Rhubarb

Blue Menu is a brand owned by Loblaw Companies Limited, a Canadian food retailer that offers a wide range of products designed to promote healthier eating. The brand focuses on providing functional food items with lower calories and healthier ingredients. The 'Twice the Fruit' line, which includes varieties like Strawberry and Rhubarb, is specifically marketed for consumers seeking less caloric options without compromising on taste. This product features 50% less calories than traditional jams and is made without artificial flavors or preservatives, ensuring a more natural choice for consumers. Blue Menu was created to cater to the growing demand for health-conscious food alternatives, originating from Canada. The products under this brand are primarily manufactured in Canada but may also be sourced from various locations, reflecting Loblaw's commitment to quality and health.