Old El Paso Mexican Rice Kit

Old El Paso is a globally recognized brand specializing in Tex-Mex style cuisine, originally founded in the United States in 1938 by the Mountain Pass Canning Company. The brand's name pays homage to El Paso, Texas, a city historically known as a primary gateway between the United States and Mexico. Over the decades, it evolved from a local canning operation into a dominant international player, introducing Mexican-inspired flavors to households worldwide.

Ownership of the brand has transitioned through several major food conglomerates, including Pet, Inc. and Pillsbury, before being acquired by General Mills in 2001. Today, Old El Paso remains a core brand within the General Mills portfolio, which is headquartered in the United States.

Manufacturing of Old El Paso products is decentralized to serve various regional markets. For instance, many products sold in the United Kingdom and Europe are manufactured in a dedicated facility in San Adrián, Spain. In the Australian market, where this specific packaging (featuring the Health Star Rating) is commonly found, certain components like tortillas are produced at the General Mills facility in Rooty Hill, Sydney, while other specialized kit components may be sourced from international manufacturing hubs. This 'Multiple countries' production strategy ensures supply chain efficiency across its global footprint.