Havrefras Kakao cereal

Havrefras is a iconic Scandinavian breakfast cereal brand, specifically known for its crispy oat pillows. Originally launched in 1959, the brand was a long-time staple of The Quaker Oats Company. Following PepsiCo's acquisition of Quaker Oats in 2001, Havrefras became part of the PepsiCo global portfolio.

In June 2020, the Norwegian consumer goods giant Orkla acquired the Havrefras brand from PepsiCo to strengthen its health-focused food portfolio. While the brand ownership transferred to Orkla, the products continue to be a dominant presence in the Nordic markets. This specific variant, Havrefras Kakao, combines the traditional high-fiber oat base with a cocoa flavor. Most Havrefras products are manufactured in Denmark, utilizing Nordic oats to maintain their regional heritage and quality standards.