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CLEAN Reserve is a luxury collection of fragrances from the brand CLEAN, which was originally established in 2003. The brand gained prominence for its 'linear' scents that aim to smell fresh and simple, like laundry or soap. In 2015, the brand expanded with the 'Reserve' line, a farm-to-fragrance collection focused on sustainable sourcing and eco-conscious packaging, featuring wooden caps sourced from Spain.
The brand is owned by Clean Beauty Collective Inc. (formerly known as Fusion Brands America Inc.), a company founded by Canadian entrepreneur Eugene Melnyk. While the company's roots and ownership are tied to Canada, its primary operations and manufacturing take place in the United States, utilizing solar-powered facilities to align with the brand's environmental mission. The brand's products are widely distributed globally, notably through major retailers like Sephora.
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