Schönhaus home appliances

Schönhaus is a premium home appliance brand launched in late 2024 by Combined Independents (Holdings) Ltd (CIH), which operates under the Euronics buying group in the United Kingdom. Designed to provide independent retailers with an exclusive alternative to multinational mass-market brands, Schönhaus focuses on high-quality white goods including washing machines, tumble dryers, refrigerators, and dishwashers.

The brand is positioned as a more sophisticated, premium offering within the CIH portfolio, often marketed with the slogan 'Beautifully at home.' While the brand is British-owned and headquarters are in the UK, manufacturing is typically handled through partnerships with established global original equipment manufacturers (OEMs) across Europe and Asia, a common practice for buying group 'own-brands' to ensure competitive technology and design standards.