Kick streaming platform

Kick (commonly referred to as Kick.com) is a prominent livestreaming platform that launched in December 2022. It was developed as a direct competitor to industry giants like Twitch, distinguishing itself through a creator-centric business model that offers an industry-leading 95/5 subscription revenue split. The platform gained significant traction by signing high-profile exclusivity deals with major streamers such as xQc, Amouranth, and Adin Ross, and by positioning itself as a haven for a broader range of content, including regulated gambling and loosely moderated entertainment.

The service is operated by Kick Streaming Pty Ltd, an Australian company based in Melbourne. While it is often associated with the crypto-gambling site Stake.com due to shared leadership, Kick is technically owned by Easygo Entertainment Pty Ltd. The platform was co-founded by entrepreneurs Bijan Tehrani and Ed Craven, who also founded Stake. As of 2026, the company continues to operate as a private entity, maintaining its headquarters in Melbourne while serving a global audience of over 100 million registered users.