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226ERS is a premium sports nutrition brand founded in 2010 by Jesús Sánchez Bas in Alcoy, Spain. The brand name is inspired by the 226 kilometers of an Ironman triathlon, symbolizing endurance and resilience. The High Energy Gel shown is specifically designed for endurance athletes, featuring cyclodextrin—a specialized carbohydrate that provides sustained energy release without the digestive issues common in traditional gels.
The featured product is the Blackcurrant flavor, which includes branched-chain amino acids (BCAAs) in an 8:1:1 ratio to aid muscle preservation during intense exercise. As a partner of the professional Movistar Team cycling squad, 226ERS develops products tested at the highest level of competitive cycling. While the founders remain majority shareholders and active leaders of the company, in 2023, Nazca Capital joined as a strategic minority shareholder to accelerate the brand's international expansion and research development.
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