De Nuestra Tierra Azafrán de La Mancha

De Nuestra Tierra is a premium house brand of the Carrefour Group, specifically launched in Spain in 2007. The brand is dedicated to showcasing traditional Spanish gastronomy by partnering with local small and medium-sized enterprises (SMEs) and producers.

This specific product, Azafrán de La Mancha (Mancha Saffron), is a legally protected product under the Denominación de Origen Protegida (DOP) "Azafrán de La Mancha." This certification ensures that the spice is cultivated, harvested, and processed exclusively within the designated regions of La Mancha (Albacete, Ciudad Real, Cuenca, and Toledo) using traditional artisanal methods. The saffron threads are hand-picked and slow-toasted rather than sun-dried, which provides its characteristic aroma and high coloring power.

While the brand is owned by the French multinational Carrefour, the manufacturing and sourcing are entirely local to Spain, supporting regional agriculture and traditional food industries.