Silkevejen Peanuts Ristede og saltede

Silkevejen is a private label brand primarily associated with the Danish retail giant Salling Group. The brand, whose name translates to 'The Silk Road', focuses on a variety of dried fruits, nuts, and health-oriented snacks, aligning it with the tagline 'En sundere hverdag' (A healthier everyday).

As a private label, the actual production and sourcing of the peanuts are handled through a global supply chain. The raw peanuts are typically sourced from major producing countries such as Argentina, Brazil, or the USA, and then processed (roasted and salted) and packaged by contracted suppliers for Salling Group. Salling Group itself is 100% owned by the Salling Foundations, ensuring that a portion of the profits from brands like Silkevejen is reinvested into Danish society through grants for culture, education, and social work.