Penny Ready Why Cook Vanilla Flavour meal replacement drink

Penny Ready is a major private label brand belonging to the European discount supermarket chain, Penny. The 'Why Cook' line is specifically designed as a convenient meal replacement solution, marketed under the tagline '1 Drink = 1 Meal'. These ready-to-drink shakes are developed to provide balanced nutrition, containing proteins, vitamins, and minerals for consumers on the go.

As a house brand for Penny, the product's origin and ownership are closely tied to the REWE Group, one of Europe's leading retail and lifestyle groups. While the Penny brand was originally founded in Germany, the production of its private label products like the 'Why Cook' drinks often involves a network of regional suppliers and dairy processors across Europe, though manufacturing is primarily centered in Germany to serve its core market. The brand continues to expand its convenience and sustainability initiatives across its operations in Germany, Austria, Italy, and Eastern Europe.