Mimosín Caricias fabric softener

Mimosín is an iconic household brand in the Spanish market, celebrated for its signature 'Mimosín bear' mascot. Known globally under various regional names such as Snuggle (USA), Cuddly (Australia), and Robijn (Netherlands), the brand was originally developed by Unilever in the late 1960s to early 1970s.

The 'Caricias' (Caresses) variant is specifically formulated for sensitive skin and babies, highlighting its hypoallergenic and dermatologically tested properties. As a cornerstone of the laundry care market, Mimosín has remained under the stewardship of Unilever, a British multinational consumer goods company. While the brand has global reach, its manufacturing is distributed across multiple facilities worldwide to serve regional markets, typically produced in various European sites for the Spanish and Mediterranean sectors.