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Orzo Bimbo is a historic Italian brand synonymous with roasted barley beverages. Originally founded in Italy in 1970, the brand has become a staple in Italian households as a healthy, caffeine-free alternative to coffee.
While the name 'Bimbo' is often associated with the Mexican multinational Grupo Bimbo, specifically in the context of commercial bakery products, the Orzo Bimbo brand in Europe is owned by Nutrition & Santé. Nutrition & Santé is a leading European manufacturer of organic and dietetic health foods. The product itself, consisting of 100% soluble roasted barley, is manufactured in Italy, maintaining its heritage and catering to the local market's preference for 'orzo' drinks.
The ultimate owner of the brand is currently Investindustrial, an leading European investment firm that acquired Nutrition & Santé. This ownership structure ensures that while the brand operates with deep Italian roots and local production, it is backed by a large international investment group focused on health and nutrition sectors.
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