Lynx Epic Fresh body spray

Lynx is one of the most recognizable names in male grooming, particularly in the United Kingdom, Ireland, and Australia. The brand was originally launched in France in 1983 under the name 'Axe' by the consumer goods giant Unilever. Due to existing trademark restrictions on the name 'Axe' in several markets, Unilever rebranded the line as 'Lynx' for its British and Australasian debut in 1985.

Today, Lynx is part of Unilever's massive global personal care portfolio. While the brand has French origins, a significant portion of its production for the UK and European markets takes place in Leeds, United Kingdom. The 'Epic Fresh' variant features a blend of grapefruit and tropical pineapple, utilizing the brand's dual-action zinc technology to provide scent protection. As a brand owned by Unilever, it benefits from a global distribution and manufacturing network that spans multiple continents while maintaining a strongly British brand identity in its primary markets.