Macleans Protect Fluoride Toothpaste

Macleans is an iconic oral hygiene brand with a heritage spanning over a century. It was founded in 1919 by Alex C. Maclean in the United Kingdom, initially starting as a small family business. The brand gained significant prominence in 1927 when it launched the first peroxide-based whitening toothpaste in the British market, fundamentally changing oral care standards.

Following its early success, the business was acquired by the Beecham Group in 1938. Through a series of corporate mergers and evolutions—transitioning through SmithKline Beecham and eventually GlaxoSmithKline (GSK)—the brand became part of one of the world's largest pharmaceutical portfolios. In 2022, as part of a major corporate restructure, GSK spun off its consumer healthcare division into an independent entity named Haleon. Today, Macleans is owned and managed by Haleon, which is headquartered in the United Kingdom.

While the brand originated in Britain, its manufacturing footprint is global to serve various international markets including Europe, Africa, and Oceania. Macleans is produced in multiple locations worldwide, often local to the regions where it is sold, ensuring its continued presence as a household staple across diverse geographies.