Casbah Original Couscous

Casbah is a recognized brand in North America specializing in authentic, easy-to-prepare Mediterranean-inspired grains and sides, such as couscous, quinoa, and pilaf. The brand focuses on natural ingredients and quick preparation times, targeting health-conscious consumers and home cooks looking for convenient pantry staples.

Originally part of the Sahadi family of brands and later developed under the Hain Celestial Group, Casbah has established a strong presence in the Canadian and American markets. The product shown, Casbah Original Couscous, is made from 100% durum wheat semolina and is typically manufactured in the United States. In 2021, the brand was acquired as part of a larger divestiture of Hain Celestial's dry grocery business to Acirca, LLC, which continues to manage the brand's production and distribution to major retail chains across North America.