Upfront Pindakaas (Peanut Butter)

Upfront is a Dutch health food brand founded in 2020 by Mark de Boer and Harro Vreeker with the mission of providing complete transparency in food labeling. The brand's signature 'Upfront' style places the ingredient list (which for this product is 100% peanuts) and nutritional information clearly on the front of the packaging, removing any hidden additives or confusing marketing claims.

The product is developed and manufactured in the Netherlands, maintaining a local supply chain that aligns with the brand's focus on sustainability and direct-to-consumer quality. Ownership remains independent under its founding team, continuing to disrupt the traditional Dutch food industry by prioritizing nutritional integrity over profit-driven filler ingredients.