Homepride flour and sauces

Homepride is a quintessential British brand widely recognized for its high-quality flour and range of cooking sauces. The brand became an icon of the British kitchen largely due to 'Fred the Flour Grader,' a marketing character introduced in the 1960s who remains a staple of the brand's identity today.

The brand's history is unique because its ownership is split between two major food corporations depending on the product category. The flour division is owned and manufactured by Premier Foods, while the cooking sauce range is owned and produced by Pilgrim’s Food Masters (a subsidiary of the American company Pilgrim's Pride). Manufacturing for both categories is predominantly centered in the United Kingdom to serve the domestic market.

Today, Homepride continues to be a market leader in the UK, providing a variety of products from traditional plain and self-raising flours to convenient jarred sauces for pasta, curry, and various classic British dishes. Its dual ownership structure reflects the consolidated nature of the modern global food industry.