New Holland Agricultural Equipment

New Holland is a global leader in the agricultural machinery sector, renowned for its extensive range of tractors, combine harvesters, and balers. Founded in 1895 in Pennsylvania, USA, the brand has evolved from a small town machine shop into an international powerhouse through a series of significant mergers and acquisitions. Today, it stands as a cornerstone of the global agricultural industry, providing innovative technology to farmers worldwide.

The brand's manufacturing footprint is truly global, with production facilities located across North America, Europe, Asia, and Latin America. Key manufacturing hubs include Basildon (UK) for tractors, Zedelgem (Belgium) for harvesting equipment, and various plants in the United States, Brazil, and India. This distributed manufacturing model allows the company to cater to specific regional agricultural needs while maintaining high standards of engineering excellence.

New Holland is currently a primary brand under CNH Industrial, a major global capital goods company headquartered in the United Kingdom (following its demerger from Iveco Group). While the brand retains its American roots through its founding name and heritage, it is now part of a multinational corporate structure with significant Italian influence due to the historical ownership by the Agnelli family through Exor. As of 2024 and moving into 2025, CNH Industrial continues to lead the brand's strategic direction, focusing on precision technology and sustainable farming solutions.