San Carlo 1936 potato chips

San Carlo is a historic Italian brand established in 1936 by Francesco Vitaloni, who opened a rotisserie in Milan named after the nearby church of San Carlo al Lazzaretto. The '1936' product line pays homage to this heritage, utilizing a traditional slow-cooking method that replicates the original recipe used in the Milanese shop.

Today, San Carlo remains a family-owned company, led by the Vitaloni family. It has grown into the undisputed market leader for potato chips and savory snacks in Italy. Production occurs within Italian territory, maintaining the brand's strong ties to its domestic roots while operating on an international scale through its holding company, Unichips SpA.