The Ordinary Niacinamide 10% + Zinc 1% serum

The Ordinary is a disruptive beauty brand known for its clinical formulations and transparent pricing. The Niacinamide 10% + Zinc 1% serum is one of their most popular products, designed to target blemishes and balance visible sebum activity. The product is primarily manufactured in Canada, where the brand's main production facilities are located.

The brand was founded in 2013 by Brandon Truaxe as part of the DECIEM umbrella, headquartered in Toronto, Canada. Known as 'The Abnormal Beauty Company,' DECIEM was established to bring truth and integrity to the skincare industry. In a series of acquisitions starting in 2017, The Estée Lauder Companies (ELC) gradually increased its stake in the company. By May 2024, ELC completed its full acquisition of DECIEM, making it the ultimate owner of The Ordinary. Today, the brand remains a global powerhouse under ELC's extensive portfolio of prestige beauty brands.