ASICS Gel-Excite Trail running shoes

ASICS is a world-renowned Japanese brand founded in 1949 by Kihachiro Onitsuka. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. They are specialized in athletic footwear and equipment for a wide range of sports.

Manufacturing of ASICS products primarily takes place in several Asian countries including Vietnam, Indonesia, Cambodia, and China to leverage global supply chains. The brand remains under the ownership of ASICS Corporation, which is headquartered in Kobe, Japan. It operates through various regional subsidiaries to manage local distribution and marketing across the globe, maintaining its status as a leader in technical performance gear.