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Alpro is a pioneering European brand specializing in plant-based food and drinks. Founded in 1980 in Belgium, the brand has grown from a local soy-focused subsidiary into a global leader in the dairy alternative market. The product shown, Alpro Avena Senza Zuccheri (Oat No Sugars), is part of their extensive range of plant-based beverages designed for health-conscious consumers and flexitarians.
Today, Alpro is owned by the French multinational food-products corporation Danone, which acquired the brand through its purchase of WhiteWave Foods in 2017. Production is spread across several state-of-the-art facilities in Belgium (Wevelgem), France (Issenheim), and the United Kingdom (Kettering). The brand continues to lead the 'Food Revolution' by investing heavily in sustainable local sourcing and eco-friendly manufacturing processes to reduce its environmental footprint.
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