Zwagerman Vleeswaren Gerookte schouderham

Zwagerman Vleeswaren is a well-known brand of processed meat products specifically distributed by the German discount supermarket chain Lidl in the Netherlands. The product featured is a 'Gerookte schouderham' (Smoked shoulder ham), which carries the 'Beter Leven' (Better Life) 1-star quality mark, indicating specific animal welfare standards.

The brand 'Zwagerman' is one of Lidl's private labels used for its meat and cold cut range in the Dutch market. While the branding is specific to the retailer, the production is often outsourced to specialized Dutch meat processing companies. The health mark 'NL 101 EG' visible on the packaging identifies the production facility as belonging to the Zwanenberg Food Group (specifically their plant in Almelo), a major Dutch food producer founded in 1929.

Ultimately, as a private label, the brand is managed by Lidl Nederland, which is a subsidiary of the German-based Schwarz Group. The Schwarz Group is one of the world's largest retailers, headquartered in Neckarsulm, Germany, and remains a family-owned enterprise under the Dieter Schwarz Foundation.