Natura Siberica personal care

Natura Siberica is a globally recognized brand specializing in natural and organic cosmetics, originally founded in Russia in 2007 by Andrey Trubnikov. The brand gained international acclaim for using wild-harvested Siberian herbs and adaptogens in its formulations. Following the founder's death and subsequent corporate restructuring, the brand's ownership transitioned. In May 2023, the Russian investment conglomerate AFK Sistema (Sistema PJSFC) acquired a 100% stake in the group.

Manufacturing occurs in multiple locations to serve different markets. While its historical roots and primary production for the Russian market remain in Russia, a significant portion of international production is handled by Eurobio Lab in Tallinn, Estonia. This European facility ensures products meet EU COSMOS organic standards and facilitates global distribution. The brand also operates organic farms, notably on Saaremaa Island in Estonia, to cultivate key botanical ingredients.