Hisense Televisions and Appliances

Hisense is a massive multinational corporation specializing in high-end consumer electronics and home appliances. Founded in 1969 as the Qingdao No. 2 Radio Factory, the brand has evolved from a small radio manufacturer into a global leader in flat-panel televisions, refrigerators, and air conditioning systems. Today, Hisense is recognized as one of the world's top television manufacturers, consistently ranking in the top tier for market share globally.

The brand's manufacturing footprint is truly global, with state-of-the-art production facilities located in China, South Africa, Mexico, Slovenia, and the Czech Republic. This distributed manufacturing strategy allows Hisense to serve various regional markets efficiently while maintaining high standards of quality control. In recent years, the company has expanded its portfolio by acquiring high-profile brands such as Gorenje and the television division of Toshiba, further solidifying its presence in European and Japanese markets.

Hisense remains a state-owned enterprise controlled by the Qingdao municipal government through the Hisense Group. Headquartered in Qingdao, China, the ultimate owner is the Hisense Group Holdings Co., Ltd., which oversees an expansive ecosystem of subsidiaries and listed companies. The company is known for its aggressive sponsorship of major global sporting events, including the FIFA World Cup and the UEFA Euro championships, which has helped transform it from a domestic Chinese manufacturer into a household name worldwide.