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Violife is a leading global brand specializing in dairy-free and vegan cheese alternatives. The brand's origin dates back to the 1990s in Thessaloniki, Greece, where it was developed to provide high-quality plant-based options that mimic the texture and flavor of traditional dairy products. Over the decades, Violife has expanded its reach from a local Greek innovator to a dominant player in the international vegan food market.
Today, the brand is owned by Upfield, the world's largest plant-based consumer products company. Upfield was formed following the spin-off of Unilever's spreads division and is currently owned by the private equity firm KKR. While the brand maintains strong manufacturing roots in Drama, Greece, its distribution and corporate governance operate on a global scale, positioning it as a cornerstone of the modern sustainable food industry.
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