McVitie's BN Strawberry Biscuits

BN (Biscuiterie Nantaise) is an iconic snack brand originally founded in Nantes, France, in 1896. Famous for its sandwich biscuits featuring a smiley face, the brand became a household name across Europe. Although the brand has deep French roots, its ownership and distribution have shifted over the decades through various corporate acquisitions.

In contemporary years, the BN brand has been integrated under the McVitie's umbrella for the UK market. This strategic move leverages the strong British heritage of McVitie's to distribute these popular French-designed treats. Most production still takes place at the historic factory in Nantes, France, ensuring the authentic taste and quality that consumers expect from the original recipe.

Today, the brand is part of the Pladis Global portfolio. Pladis is a major international snacking company formed in 2016 when Yıldız Holding consolidated its global brands, including United Biscuits and Godiva. This ownership structure makes the brand part of a Turkish-owned multinational conglomerate with a massive global footprint in the confectionery and savory snack industry.