Sabritas Salted Potato Chips

Sabritas is the iconic brand for salty snacks in Mexico, equivalent to the Lay's brand found in the United States and other international markets. The brand is deeply rooted in Mexican culture, recognized by its signature red and yellow packaging and the smiling face logo. While Sabritas operates manufacturing facilities throughout Mexico to serve the local and export markets, its reach is part of a massive global logistics network.

The history of Sabritas dates back to 1943 when it was founded as 'Golosinas y Productos Selectos' in Mexico City. It was later acquired by PepsiCo in 1966, which helped transform it into the market leader it is today. As a subsidiary of PepsiCo, the brand benefits from the resources of a global American multinational while maintaining a distinct identity that resonates specifically with Spanish-speaking consumers and fans of Mexican snack profiles.