Pepe Jeans London clothing

Pepe Jeans was founded in 1973 by three brothers—Nitin, Arun, and Milan Shah—who began selling denim from a stall at London's Portobello Road Market. The brand rapidly evolved from a local market stall into a globally recognized fashion powerhouse, becoming a staple of British street style and expanding its reach to Europe, Asia, and the Americas.

Today, Pepe Jeans is a cornerstone of the AWWG (All We Wear Group), a major global fashion platform. Manufacturing for Pepe Jeans products is spread across diverse international locations, primarily in Asia and North Africa, to support its massive distribution network. The brand remains headquarted in Spain under its current ownership structure, maintaining its legacy as a trendsetter in denim and casual wear.