Lassie Bio Zilvervliesrijst

Lassie is a household name in the Netherlands, specializing in rice and grain products. Founded over 60 years ago in Wormer, North Holland, the brand has built a reputation for providing quick-cooking rice solutions that cater to modern dietary needs while maintaining nutritional quality.

The Bio Zilvervliesrijst (Organic Brown Rice) featured in the image is processed and packaged in the Netherlands, specifically at the historical production site in Wormer. While the raw rice grains are sourced internationally from organic-certified farms, the final processing and distribution are managed domestically.

Since 2021, Lassie has been owned by Ebro Foods, a Spanish multinational food group that is the global leader in the rice sector. Ebro Foods acquired it from the previous owner, and it continues to operate Lassie as a key brand within its European portfolio, emphasizing sustainability and health-conscious food options.