Kong Strong Hydration drink

Kong Strong Hydration is a functional beverage line specialized in sports hydration, featuring electrolytes and BCAAs. As a private label brand, it was developed by Lidl to provide a cost-effective alternative to major international energy and sports drink brands.

The brand's production is decentralised across multiple locations in Europe to support its vast retail network efficiently. In Spain, while many products are imported from German factories, some specific lines utilize regional bottling partners to maintain stock across Lidl's thousands of stores. It remains an exclusive brand within the Schwarz Group portfolio.