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NIVEA, a cornerstone of global personal care, was founded in Germany in 1911 by Oscar Troplowitz, Isaac Lifschütz, and Paul Gerson Unna. The brand's cornerstone was the invention of Eucerit, the first water-in-oil emulsifier, which allowed for the creation of their famous NIVEA Creme. The Derma Control Restore line shown here represents the brand's modern dermatological approach, incorporating ingredients like Hyaluron and Vitamin E for skin care benefits parallel to odor protection.
Today, NIVEA is the flagship brand of Beiersdorf AG, headquartered in Hamburg, Germany. Beiersdorf is a public company with a majority stake held by Maxingvest AG (the Herz family). While rooted in Germany, NIVEA products are manufactured in a vast network of production centers across Europe, North America, and Asia to serve their global market efficiently. The brand maintains a strong presence in Spain through its local subsidiary, Beiersdorf S.A.
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