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Head & Shoulders is a pioneer in the anti-dandruff hair care segment, initially formulated by Procter & Gamble researchers in the United States during the 1960s. Since its commercial debut, the brand has become one of the most recognizable names in global personal care, focusing on scalp health and microbiome balance. This specific version, 'Cute Secca' (Dry Scalp), is marketed primarily in European regions like Italy.
Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing is distributed across numerous global facilities to supply local markets efficiently; products for the European market are often manufactured in countries like Romania, France, or Germany. Head & Shoulders continues to lead its category under P&G's extensive personal care portfolio.
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