Deliplus Toothpaste White Effect

The product shown is a toothpaste from the Deliplus brand, specifically the White Effect variety. Deliplus is a private label brand belonging to the Spanish supermarket chain Mercadona. This specific product is manufactured by Laboratorios Cosmoral S.L., a specialized manufacturer of oral hygiene products located in Alcoy (Alicante), Spain.

Deliplus was created by Mercadona to offer affordable, high-quality hygiene and cosmetic products to the Spanish and Portuguese markets. The brand relies on 'inter-suppliers' like Cosmoral to produce its specialized lines. Mercadona, founded and led by Juan Roig, remains a family-owned Spanish giant and is the ultimate owner of the brand. This vertical integration allows for strict quality control and direct distribution through their extensive supermarket network.