Ricoré Instant Coffee and Chicory Mix

Ricoré is a distinctive instant coffee and chicory blend introduced by Nestlé in 1953. This unique beverage combines 33.2% instant coffee with 63% chicory and magnesium sulfate, offering a rich and smooth taste. Primarily popular in France, Ricoré is also available in Belgium, Spain, Portugal, and Poland. Consumers typically prepare Ricoré by mixing it with milk, water, or a combination of both, catering to various taste preferences. The brand is renowned for its iconic advertising campaigns, notably the "L'ami du petit-déjeuner, l'ami Ricoré" jingle, which ran from 1981 to approximately 2005, depicting family moments around the breakfast table. In September 2006, the slogan "Devenez du matin" replaced "L'ami Ricoré," encouraging consumers to embrace mornings with Ricoré. In South Africa, the product is known as Ricoffy, a name adopted in the early 1970s after being initially developed as Ricory in 1952. The French Huguenots had originally introduced chicory-based coffee to South Africa, and the product became entrenched in the local coffee culture.