Holie's Granola Low Carb Crunch Nuts & Seeds

Holie's is a contemporary Dutch food brand founded in 2018 by Merick Schoute, Valentijn van Santvoort, and Marc Veltman. The brand was established with a mission to disrupt the breakfast cereal market by offering healthier, 'do-good' alternatives that contain zero added sugars and are entirely plant-based. Originally started as a small venture in an Amsterdam attic, it has rapidly grown into a prominent player in the Benelux market, known for its transparent nutritional profiles and commitment to social impact.

The product's production is rooted in its origin country, with manufacturing taking place locally in and around Amsterdam. As a certified B Corporation, Holie's emphasizes sustainable practices throughout its supply chain and operations. The brand is particularly notable for its 'positive change' initiative, which includes investing half of its profits into reforestation efforts, aiming to plant one million trees to combat climate change.

Today, Holie's operates as a privately held impact company headquartered in Amsterdam. While it remains an independent Dutch entity, it has successfully expanded its retail footprint beyond the Netherlands and Belgium, entering the United Kingdom market through major online retailers. The brand continues to focus on health-conscious innovations, such as this Low Carb Crunch granola, which is designed to provide high fiber and protein with significantly reduced carbohydrate content compared to traditional granolas.