Verso Natura Conad Quinoa Biologica

Verso Natura is a premium private label line developed by the Italian retail giant Conad, specifically designed to meet the growing consumer demand for organic, sustainable, and ethically sourced products. The brand was launched in 2016 as part of Conad's strategic push into the organic and plant-based sectors, encompassing various sub-lines such as Bio, Veg, Eco, and Equo.

While the white quinoa itself is typically sourced from its native regions in South America (specifically Bolivia and Peru) to ensure high-quality organic cultivation, the final product is processed and packaged in Italy. For this specific product, manufacturing and packaging have historically been handled by Melandri Gaudenzio Srl at their facility in Bagnacavallo, Ravenna. Conad, being a cooperative system of independent retail entrepreneurs founded in 1962 in Bologna, remains the ultimate owner and distributor, maintaining a dominant presence in the Italian grocery market.