Oro Saiwa Fibrattiva biscuits

Oro Saiwa Fibrattiva is a high-fiber variant of the classic Italian biscuit brand, Oro Saiwa. The brand's history dates back to 1900, when it started in a pastry shop in Genoa, Italy. The name SAIWA stands for Società Accomandita Industria Wafer e Affini, adopted in 1922. The iconic 'Oro' biscuit was officially launched in 1956 and has since become a staple of the Italian breakfast tradition.

The product is primarily manufactured in the historic Italian production facility located in Capriata d'Orba, in the province of Alessandria. This facility has been the heart of the brand's production for decades. The 'Fibrattiva' line specifically emphasizes nutritional wellness, containing approximately 14% fiber and utilizing 100% Italian wheat as part of the 'Harmony' sustainability program.

Ownership of the brand has transitioned through several major food conglomerates over the years. Originally an independent Italian company, it was acquired by Nabisco, then passed to Danone, and later became part of Kraft Foods. Today, Oro Saiwa is owned by Mondelēz International, a global leader in snacks and confectionery headquartered in the United States, following the 2012 spin-off of Kraft Foods' snack business.