Duracell Plus Power Alkaline Battery

Duracell, established in the 1920s as the P.R. Mallory Company, is a leading manufacturer of alkaline batteries and specialty cells. The company introduced the 'Duracell' brand in 1964, combining 'durable' and 'cell' to signify long-lasting power. Over the years, Duracell has undergone several ownership changes, including acquisitions by Dart Industries, The Gillette Company, and Procter & Gamble. In 2016, Berkshire Hathaway Inc., led by Warren Buffett, acquired Duracell, making it a wholly owned subsidiary. Duracell's manufacturing facilities are located in various countries, including the United States, Belgium, and China, ensuring a global supply of its products. The brand is renowned for its 'Coppertop' batteries, designed for everyday devices, and 'Ultra' batteries, tailored for high-drain devices. Duracell's commitment to quality is evident through its adherence to ISO 9001 standards and continuous investment in research and development to meet the evolving power needs of consumers worldwide.