Superdry sweater

Superdry is a distinctively British brand known for designing products that blend vintage Americana and Japanese-inspired graphics with a British style. Founded in 2003 by Julian Dunkerton and James Holder, the brand quickly grew into a global phenomenon. Superdry products, such as knitwear and jackets, are primarily manufactured through outsourced networks across multiple countries in Asia and Turkey.

The brand is owned and operated by Superdry plc, a publicly listed company on the London Stock Exchange headquartered in Cheltenham, Gloucestershire, United Kingdom. Over the years, Superdry has maintained its independent status as a prominent UK fashion retailer, continuing to manage its design, distribution, and retail operations directly or through local subsidiaries.