ICA Basic Honungspuffar

ICA Basic Honungspuffar is an entry-level breakfast cereal made from puffed wheat sweetened with honey and sugar, marketed as an affordable everyday staple in Swedish grocery stores.

ICA Basic serves as the budget private-label tier for ICA Gruppen AB, one of the leading grocery retailers in the Nordic region. The brand concept was established in Sweden to provide quality basic goods at low prices.

While developed and distributed by ICA Sweden, production of cereals such as puffed wheat typically takes place with contract manufacturers located in Lithuania or other European countries depending on the batch and raw material sourcing.