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Nick's Chocolate Drink is a sugar-free cocoa drink powder mix formulated as an alternative to traditional sweetened chocolate drink mixes like O'boy.
The Nick's brand was founded in Sweden in 2017 by Niclas 'Nick' Luthman through the company Luthman Backlund Foods AB (now known as Nick's / Luthman Backlund Foods AB). Driven by a diagnosis of prediabetes, the founder created snacks, sweets, ice creams, and drink mixes without added sugar or wheat.
Today, Nick's remains headquartered in Stockholm, Sweden, backed by international and Nordic investment and venture capital funds, and its dry cocoa mixes sold in Scandinavia are primarily packed and produced in Sweden.
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