Froiz Arroz Largo

Brand and Product Overview

Froiz Arroz Largo is a long-grain white rice marketed under the private label brand of Distribuciones Froiz, S.A., a prominent supermarket and distribution chain in Spain.

Origin and Manufacturing

The Froiz brand originated in Pontevedra, Galicia, Spain, founded by Magín Alfredo Froiz Planes in 1970. Froiz rice products are sourced and packaged in Spain through partnerships with specialized domestic agricultural packers and rice millers.

Ownership and Distribution

The brand is entirely owned by Distribuciones Froiz, S.A., a family-owned Spanish enterprise headquartered in Poio (Pontevedra). The company operates hundreds of supermarket stores across northwest and central Spain as well as northern Portugal.