Pasta del Capitano Dentifricio

Pasta del Capitano is one of Italy's most historic and recognized toothpaste brands, initially launched in 1905 by Dottor Clemente Ciccarelli in Milan. Formulated originally in the family's pharmaceutical laboratory, the product revolutionized oral care in Italy by introducing a paste format when tooth powders were the norm.

Today, Pasta del Capitano is still owned and produced by the family-run Italian cosmetics and pharmaceutical enterprise Farmaceutici Dott. Ciccarelli S.p.A. The product is manufactured entirely in Italy at Ciccarelli's production facilities, upholding its long-standing heritage and Italian identity.