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7up is a globally renowned brand of lemon-lime flavored carbonated soft drinks, originally created in 1929 by Charles Leiper Grigg through his St. Louis-based company, The Howdy Corporation, under the original name 'Bib-Label Lithiated Lemon-Lime Soda'.
Today, the ownership of 7up is split internationally. In the United States, the brand is owned by Keurig Dr Pepper. However, outside the United States, including in Romania and across Europe, the international rights and brand ownership belong to PepsiCo, Inc.
In Romania, 7up (including 7up Zero Zahăr) is bottled and distributed locally by PepsiCo's authorized bottling partner, Quadrant-Amroq Beverages (QAB) / PepsiCo Romania, utilizing domestic bottling facilities.
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