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Leocrema is an iconic Italian personal care brand established in the mid-20th century, renowned across Italy for its classic multi-purpose hydrating creams, hand creams, sun care, and lip balms.
The brand has been owned for decades by Paglieri S.p.A. (specifically within Paglieri's portfolio through Paglieri Sell System / Conter), a historic Italian family-owned personal care company based in Alessandria, Piedmont, famous for brands like Felce Azzurra, Mon Amour, and Cleo.
This Leocrema Argan Lip Balm stick is formulated and manufactured in Italy, retaining authentic Italian production and heritage under 100% Italian ownership.
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