Asda Fresh Produce

This packaging belongs to an Asda private label fresh produce item, bearing Asda's customer service contact details and packaging recycling guidelines. Asda was originally founded in Castleford, West Yorkshire, in 1949 and grew into one of the United Kingdom's leading supermarket chains.

While previously owned by the American retail giant Walmart, Asda was acquired in 2021 by the Issa brothers (Mohsin and Zuber Issa) alongside private equity firm TDR Capital. In 2024, TDR Capital acquired majority control of the supermarket group. Asda sources its fresh produce and own-label items from a network of growers and packing facilities across the United Kingdom and internationally.